Project tracks

Project tracks are planned in a way that reflects our Agile delivery approach, an example of a plan we expect to follow and looks something like this:

Master Document	Task	Method	Scheduled duration
Project Brief	Initial meetings	Kick-off workshop	Week 1
Statement of work	Project objectives High-level scope Agreed KPIs Team roles and responsibilities Client RACI (stakeholder) matrix Milestones and timetable Sign-off processes Risk factors and mitigation Escalation points	Workshop 01
	Warranty Budget, costing payment schedules	Workshop 02
Experience design approach	Project hypothesis Usability review Data Analysis Web Analytics Expert Interviews Surveys Behavioural analytics Task Analysis (Jobs to be done)	Heuristic analysis	Week 2-3
	Content Audits	Desk research	Week 4
	Information Architecture	Card sorting	Week 5
	User Testing Plans	Report writing	Week 6
UX assets	User Flows Content Flow Cross-channel user management	Data analysis Task analysis Jobs to be done	Week 7
	Wireframes (template definition)	User Flows Content Flow	Week 10
	Pattern library Component functionality Basic functional prototype	Wireframes Jobs to be done	Week 12
Design system	Component UI design	Pattern library Component functionality Basic functional prototype	Week 13-18
	Tone of voice documentation	Basic functional prototype Solution architecture document	Week 16
	Interaction documentation and visuals Digital guidelines	Basic functional prototype Solution architecture document	Week 17
	High-fidelity functional prototype	Basic functional prototype Solution architecture document Component UI design	Week 18
Solution architecture document	Solution Overview Feature Backlog Technical Solution Logical architecture Diagram Architecture Principles Physical Architecture Environment development Legacy system management Software selection CMS Solution and Platform Choice Integration Technical Risks	Interaction documentation and visuals Digital guidelines	Week 12-18
QA Strategy	QA document	Solution architecture document	Week 18

Post-launch Optimisation

Once we deliver the final build, we don't just wash our hands of the project. What we suggest to most of our clients is our site monitoring and optimisation package so we can support you going forward. Our packages usually include:

Site Monitoring - we create quarterly reports that are tracked against business goals (KPIs). The purpose of these reports is to provide actionable data and insights to help the business make key changes and adjustments.

Search Engine Optimisation (SEO) - with access to your Google Analytics platform we can monitor performance and action insights. Our goal is to optimise content and increase site traffic.

Behavioural Tagging - based on an agreed set of KPIs we can tag your digital channels to track user behaviour. This will help us Identify barriers to completion and journey pain points. The goal is to see what we can do to improve visitor retention rate and favourable user sentiment.

A/B and Multi-variant testing - with data and insights gained from the business and our Site Monitoring, we can suggest content approaches and test against multiple hypotheses. The goal would be to determine which layouts, call-to-actions and design elements are most compelling to different user groups.

Content Strategy - using a combination of social listening, industry trend knowledge and SEO, we will be able to provide recommendations on how messaging and content could be improved and see whether the topics you're talking about are resonating with your audience.

Data gathering	Suggested software
A/B testing	Optimizely
Social listening & Market analysis	Hootsuite
On domain/device tracking	Hotjar, Firebase, Google Analytics
Expert interviews	Zoom, Face-to-face
Diary studies	Indeemo
User Testing	Optimal Workshop, Usertesting.com
Questionnaires	Typeform, SurveyMonkey, Google form