Case study: Tourism Ireland

I ran a workshop with the client and conducted expert interviews to gain an understanding of where the product is right now, who their audience was, the problems they were having and how they might improve areas they had control over.

The method I kicked-off with was 'How Might We' note-taking. Using post-its to reframe problems into questions so that we could later group and vote on areas to focus on as a team.

We began to stick all the sticky-notes randomly on the wall and asked the team members to start calling out patterns/categories e.g. "marketing", "logistics", "communication".

The team began moving the HMW notes under those categories (so it was easy to read through one category at a time).

Once we'd collected the challenges from the team, we wanted to choose areas to focus on for our next sprint.

We gave everyone two voting dots (the decider had four dots) to choose which HMWs were the most important to solve.

RESULTS - Focus on working better with our influencers - Integrate user-generated content (UGC) better on the platform